SAVES TIME, LABOR, & MONEY: Magic Salt^® covers more area with less product and less downtime to return to the salt pile and reload. Cost of sand, mixing and cleanup are eliminated. Reduces wear and tear, rust, improves efficiency and equipment lasts longer. PREVENTS ICE FORMATION TO -35°F: Untreated rock salt is effective only to +18°F. Magic Salt^® is effective to -35°F. This is a net gain of 53° in working temperature. LOW CORROSION VALUE: Independent tests show Magic Salt^® neutralizes the corrosive nature of rock salt and damage to steel doors, thresholds, equipment, carpets, flooring or concrete. In fact, it prevents rust! ENVIRONMENTALLY FRIENDLY: Liquid Magic-0^™ is completely biodegradable. Magic Salt^® releases far less chlorides into the environment than either plain rock salt or calcium chloride and is safe around vegetation, people and equipment. ECONOMICALLY SUPERIOR: Because it works faster and lasts longer, less Magic Salt is required to displace an equal amount of ice or snow than with any other ice-melters….at any price. Because of its residual effect, snow and ice will not bond to the pavement. Black ice is virtually eliminated. PREVENTS SNOW & ICE FROM PACKING ONTO SURFACES: Pretreated surfaces will remain snow and ice free post event until washed away. PET FRIENDLY: Organically based Magic Salt is less corrosive/irritating than traditional deicers. It safe for pets and their sensitive paws and skin.